“How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?”[1]
This week I’ve been reading various books on the subject of influence. How people change their behaviour, and how other people can persuade them to do so. So timely.
Jonah Berger’s book The Catalyst is framed this way, “Rather than asking what might convince someone to change…start with a more basic question: Why hasn’t that person changed already?”[2] Continue reading “Influencing Change”